Advancements in mobile devices means surfing the web on the go is more common than the desktop environment. It’s a no-brainer to optimize your website for mobile use so that the UX is pleasant to use.

Website experts know that a text-heavy page is great for SEO, but too much text is counter-productive for actual human readers. Huge chunks of text can look daunting to visitors. Instead, try using lists, bolding, and descriptive headers to make the text easier to skim.

A blog is a great way to attract new customers in an organic way. When designing your website, there is no excuse for not having a blog. If you release just one piece of content per week, you’ll have a comprehensive collection of content for new consumers to digest within a few months.

This statistic backs up the point that your navigational menu must do a great job of helping new visitors orient themselves. A cumbersome navigational menu can be highly frustrating and cause visitors to leave.

Once the website has loaded, the average user will take half a second to make up their mind on certain aspects of the website. Therefore, you must make a good first impression. The use of images, background theme, and content layout must be in line with the expectations of your average user.

Take a look at the top websites in your industry – is there a common theme regarding the website design? Try to stick with the design philosophy of the most reputable websites in your industry, especially if you are a new business that is fighting for recognition in the marketplace.

For sales optimization, the products or services you’re offering should be displayed on the homepage. Expecting buyers to navigate deeper into the website to see what products you have on offer is wishful thinking.

It’s a good idea to select a color theme and stick to it so that repeat buyers can recognize your website. Part of branding yourself is to come up with a color theme that is different to your competitors.

One of the most mind-blowing web design facts is that scrolling is accepted by most internet users nowadays. That means you do not need to have all your important content above the fold. If you feel that the website design would be better suited by elongating the content to below the fold then go for it!

Exit popups might seem like a frustrating part of website design for visitors, but they have been shown to add value. They are an effective way of capturing the email address of prospects that are about to slip through your fingers.

Even if you are not getting the sales you were expecting at your online store, it might still be having a positive effect on offline sales. Therefore, continue to implement customer-friendly design choices like live chat and descriptive product entries.

You can get an advantage over your competition by using CTA’s on your homepage. It will increase the conversion rate and reduce the hesitation of pulling the trigger on a purchase. If you need help, here’s a guide to Call To Action phrases.

One of the most mind-blowing web design facts is that very few websites include responsive design. That means you can get a leg up on the competition by implementing a responsive design. The equipment of the average user will vary widely, which means having a website that can adapt is the smart way to go.